Winter Sales 2020: 3 Good Deals Without Breaking the Bank

Is your shopping selection ready for the winter sales 2020? Be careful, not everyone can be the Queen of smart shopping! In addition to good fashion deals, discounts, and other shopping tips, the queen of good deals is a fine strategist who anticipates her clothing and accessory purchases based on her wardrobe and the fashion trend. Whether you prefer to join the crowd in stores for the thrill or shop quietly online from your couch, everyone has their strategy during the sales. So, if you are wondering "What to buy during the winter sales?", and before rushing into stores or online, take a few minutes to read this article. 

1. Winter Sales 2020: treat yourself to timeless essentials

Yay! The four weeks of winter sales have finally arrived! In this month of January, you are about to make good deals for the next six months. But also for the upcoming winter seasons. This is the perfect opportunity to fill in the (few) gaps in your wardrobe. To approach the sales calmly, here is the question you should start with: do you really own all the essential fashion items?

Here are 15 essential fashion basics for your wardrobe:

1. The cozy long coat;
2. The warm wool sweater;
3. A little black dress simple and elegant;
4. A white t-shirt that modernizes a classic outfit;
5. A trench that structures the silhouette, classic (beige) or colored;
6. A well-cut blue jean;
7. High boots in leather;
8. An oversized beanie scarf set in warm wool;
9. A black blazer jacket;
10. A pair of ankle boots in leather;
11. A white shirt;
12. The gilet all soft and so chic;
13. A pair of black pumps;
14. The perfecto rock, black or colored in leather;
15. A pair of sneakers instantly gives a cool look to all your outfits (even skirts and dresses).

Lyna Long Wool and Cashmere Cardigan - Les Petits Imprimés

Have you checked off each timeless piece from this list? Are you missing any? Then equip yourself with these must haves without delay. You will bring them out every year without getting tired. Choose neutral colors and shapes to adapt them to all upcoming fashion trends. However, opt for sustainable materials. This way, you can vary your sale purchases next year.

Alba Fitted Long Dress Split - Les Petits Imprimés

It's true, we won't hide it: these are real investments in the long term. However, you won't find a better time than the sales to invest in these iconic pieces.

Read also: How to Wear the Little Black Dress? 5 Fashionista Secrets

2. Style your look with the fashion trend of the season

This winter, fashion has fun with prints. This year again, the animal print persists and signs with its safari patterns of leopard, zebra, croc, and snake. Not to mention the little newcomers that add a bit of spice to our classic and timeless outfits. Rediscover your silhouette with the graphic effect of houndstooth, cock's foot, check, tartan, or even Prince of Wales patterns. The choice is vast in women's fashion prints and sales, the ideal time to juggle with this trend that is firmly establishing itself on the runways.

Vintage retro dress tartan print (Pinterest - britishretro.co.uk)

The best option to avoid getting tired of these trendy prints is to treat yourself not to clothing but to printed accessories. Enjoy sneakers, handbags, gloves, heels, printed scarves or hats...

Style is also expressed in the chic detail of a pair of fancy socks, in the stylized geometry of houndstooth or in the almost timeless elegance of Scottish tartan.

Touchscreen gloves in felted wool prince of wales check pattern - Les Petits Imprimés

But if you are not faint-hearted (nor wallet-conscious), go for a tartan printed dress, a long coat with a houndstooth pattern, or even checked trousers. Handle these strong pieces with great care to give them the freedom to express their character.

Long coat houndstooth pattern (Pinterest - Vogue Paris)

So, indulge at a low price without any guilt.

Read also: 10 Must Have Trends this Winter

3. Adopt a "high fashion runway" look at a bargain price

A stunning designer dress, a designer suit, luxury leather boots, a sculptural jumpsuit from a brand... The January sales are the ultimate opportunity to splurge on branded clothing, to get THE dream handbag in a limited edition or to treat yourself to haute couture accessories.

Redemption show 2019-2020: the reimagined black blazer dress (Pinterest - Vogue Paris)

Let's not kid ourselves: these pieces signed by big names are completely out of reach the rest of the year, at full price. Of course, we drool over the fashion shows of designers in magazines and on the beautiful outfits worn by stars. These are sweet dreams that fuel our ready-to-wear inspirations on a daily basis. But that’s outside the sales period.

Chanel show 2019-2020: total black and white look with check and houndstooth pattern (Pinterest - Vogue Paris)

Now that the winter sales have arrived, dare to push the door of luxury boutiques. Go surf the internet in the "designer brands" categories on major brand websites or fashion platforms. Because with a nice discount of -30% or -40%, your dream is finally within reach.

Shopping summary of the winter sales 2020

In summary, the winter sales 2020 are the perfect opportunity to:

1. treat yourself to timeless pieces, essential for any good wardrobe;
2. have fun with the fashion trend of the winter season: prints, safari or checks and other houndstooth patterns;
3. treat yourself with a designer piece, haute couture or simply branded, thanks to a nice discount.

Finally, the January sales are also the perfect time to look ahead to the spring-summer 2020 season. If the pieces from this winter don't inspire you, don't hesitate to expand your summer wardrobe by checking out timeless summer staples like the white t-shirt, sneakers, or jeans.

Now, you have all the cards in hand to become the Queen of Shopping, what am I saying, the queen of sales and finally shop smart among the vast selection of women's clothing and accessories available to you. Make your list and you are all set to score the best deals at low prices with some incredible discounts. Have fun with your look and above all, treat yourself during this winter sales season!