Percentage of Women Without a Bra in France

Have you noticed this new trend where many women are abandoning bras? The no bra phenomenon, which is on the rise, reflects a desire for freedom and comfort. According to a recent study by Ifop for XLoveCam*, nearly one in ten women—under 25 years old—in France would no longer wear a bra on a daily basis. Discover the percentage of women without bras in France and their motivation for making this choice!

Should you wear a bra? According to a recent study by Ifop for XLoveCam, the number of French women who do not wear bras has significantly increased in recent years. The percentage of French women who have given up bras rose from 4% in February 2020 to 13% in 2022. This trend is particularly pronounced among young women under 25 years old. These figures reflect a significant change in the female population across all categories, reinforced by the lockdown during which no bra was practiced by 20% of women in this age group.

The discomfort associated with bras is one of the main reasons why many women choose to do without them. The underwires, tight straps, and feeling of constriction lead some to seek a certain freedom. The No Bra movement, which advocates for bodily freedom and the fight against the sexualization of women's breasts, is gaining popularity. For many, not wearing a bra is a personal choice, a statement of self, and a way to feel comfortable in their body, whether at work, during sports activities, or in everyday life. Some brands, like Les Petits Imprimés, now offer clothing that adapts to these new desires, with soft materials and cuts that enhance the silhouette, without underwires for example.

Contrary to popular belief, no scientific study has proven that wearing a bra causes breast cancer or infections. Nevertheless, not wearing a bra sometimes raises concerns about the risks of premature aging of the skin on the chest. Some women may experience discomfort related to a lack of support, especially during sports activities. Furthermore, society may take a critical view of those who make this choice, which can lead to harassment or inappropriate remarks, reflecting a culture of rape that is still present. It is essential to promote respect for each person's choice and to fight against the sexualization of women's bodies!

The lockdown due to the health crisis of 2020 had a significant impact on clothing habits. Isolated at home, many women took advantage of this period to free themselves from certain constraints, including the bra. This experience allowed some to realize that they felt more comfortable without one. The first lockdown thus played a decisive role in changing practices among women, particularly among the younger ones. This new trend persists even after the return to normal life, marking a turning point in the perception of comfort and well-being.

According to the Ifop survey, the proportion of women not wearing a bra varies by age and socio-professional category. Young women under 25 are the most numerous to adopt this practice, with nearly 13% reporting that they do not wear one. This trend is less pronounced among older women. The study also highlights a different distribution by region, with a higher proportion in large cities. These figures reflect an evolution in mindsets and a desire to rethink traditional dress codes.

The perception of women who do not wear bras remains a delicate subject. In a society where the male gaze strongly influences norms, these women may face stereotypes and judgments. The female breast is often sexualized, and not hiding it from the gaze of others is sometimes poorly perceived. This situation highlights the pressures placed on women regarding their appearance. However, a new philosophy is emerging, advocating for freedom and questioning the norms imposed by the dominant culture. Les Petits Imprimés supports this approach by offering a selection of bras made by women, for women who wish to make peace with their bodies.

The No Bra movement raises many arguments, both for and against. On the side of advantages, not wearing a bra provides a feeling of freedom and comfort, promotes better blood circulation, and avoids marks and irritations caused by straps or underwires. It is also a way to assert one's choice and fight against the sexualization of the female body. Regarding the drawbacks, women with larger breasts may need good support, especially for physical activities or to feel more comfortable in daily life.

Here are some advantages of not wearing a bra:

• Better comfort on a daily basis;
• Greater freedom of movement;
• Reduction of marks on the skin;
• Self-assertion and making one's own choices.

And a few possible drawbacks:

• Lack of support for certain busts;
• Discomfort during sports activities;
• Potentially judgmental gaze of society.